An energy-first approach to building a business and life per your design — powered by strategy, systems, AI, and intuition.
For nearly two decades, I built brands, launched products, and scaled businesses — from VP of Product at one of the largest women's media companies in the country, to founding my own ventures, to advising 50+ founders on growth and go-to-market strategy.
But when I became a mother, everything shifted.
I was working harder than ever, yet the old playbook wasn't working. I was growing revenue and losing myself at the same time.
Energy isn't a feeling to manage. It's intelligence you can design around. When you treat it as core infrastructure and build with it, you unlock sustainable success, creative flow, and growth that actually feels good.
On my 37th birthday, I ran a year-long experiment — using energy as my primary navigation system. Everything changed. Not overnight. Not perfectly. But directionally, undeniably.
Today, I'm building a portfolio of commercial services businesses with my husband, raising three kids, and sharing everything I'm learning — the strategy, the inner work, and the energy-first experiments — through The Business of Energy.
I work with women founders building businesses on their own terms — women who already have momentum and want a strategic partner who can hold business, AI, and self in the same conversation.
Six sessions to understand and integrate AI into your business — so you can do more with less, on your terms. We build your AI brain, then up to three personalized systems on top of it, in your accounts with your hands on the keyboard. Includes your client hub, your blueprint reading, and access to me between sessions.
See What’s IncludedSixty minutes on whatever’s clunkiest right now — an AI tool you’re trying to integrate, a workflow that shouldn’t still need you, a decision that’s tangled up with the business. You leave with it set up and working, not with a list of suggestions. Credits toward the sprint if you upgrade within 30 days.
Book A SessionThe operating manual you were born with — because most of us are running someone else’s playbook. A 12–17 page PDF written from the exact moment and place you were born: how you’re built to work, decide, love, and recharge, and the season you’re standing in. Includes a 20–30 minute audio walkthrough. Read yourself, your child, or your partner.
Get The BlueprintBook Dayna to speak at your event or bring a full-day workshop to your community. Sessions blend business strategy, AI-powered tools, and energy-based frameworks — designed to leave participants with a real operating system they can use, not just inspiration they forget.
Inquire About SpeakingDayna DeStefano has spent nearly twenty years building brands and businesses — from VP of Product at a digital media company acquired by Gary Vaynerchuk, to founding four ventures of her own, to advising 50+ founders across industries.
Her work bridges strategy and intuition — energy-first design, integrated with the real mechanics of how a business actually grows.
Currently Building
If you want to go deeper into how I think, build, and operate — this is where I share everything in real time.
Part Strategy. Part Storytelling. All Energy.
For founders, parents, and high-growth individuals — this is where I share the tools, frameworks, and experiments I'm using to build a business and life that actually work, using energy as the operating system.
Subscribe To The Business Of Energy
Whether it's the workshop, 1:1 consulting, exploring The Day Consulting, or just saying hello — reach out.
dayna@thedayconsulting.com