Business Builder  ·  Strategist  ·  Operator

Build Differently.
On Your Terms —
With Energy As Your
Operating System.

An energy-first approach to building a business and life per your design — powered by strategy, systems, AI, and intuition.

20 Years Building Brands & Businesses 4x Founder 50+ Clients Served Mom Of 3
Dayna DeStefano
20+Years Building Brands
50+Clients Served
Founder
3Kids & Counting
About Dayna

The Why Behind The Work.

For nearly two decades, I built brands, launched products, and scaled businesses — from VP of Product at one of the largest women's media companies in the country, to founding my own ventures, to advising 50+ founders on growth and go-to-market strategy.

But when I became a mother, everything shifted.

I was working harder than ever, yet the old playbook wasn't working. I was growing revenue and losing myself at the same time.

"That's when I realized the real lever wasn't more output or better systems. It was energy."

Energy isn't a feeling to manage. It's intelligence you can design around. When you treat it as core infrastructure and build with it, you unlock sustainable success, creative flow, and growth that actually feels good.

On my 37th birthday, I ran a year-long experiment — using energy as my primary navigation system. Everything changed. Not overnight. Not perfectly. But directionally, undeniably.

Today, I'm building a portfolio of commercial services businesses with my husband, raising three kids, and sharing everything I'm learning — the strategy, the inner work, and the energy-first experiments — through The Business of Energy.

Dayna And Family
My Mission

To Make Energy The Technology We Live By.

In a world that's changing faster than ever, my goal is simple: to help people build a life and career that are aligned, expansive, and designed on their terms — with the tools, systems, and support to sustain it.

What I'm Up To & Ways To Work Together

I Believe How You Build Matters
Just As Much As What You Build.

When you design it on your terms, everything changes.

01
The Day Consulting
AI Business Implementation

AI integration for profitable service-based businesses. We design and implement AI workflows, automation, tools, and data systems that improve operations and drive more efficient, profitable growth. Our approach is grounded in solutions we've built and proven inside our own service businesses first.

Explore The Day Consulting
02
Commercial Services
Operations & Growth

Building and operating a portfolio of commercial service businesses focused on operational excellence, systems, and scalable growth. Jan's Janitorial serves as the foundation — where modern systems, automation, and AI are actively being implemented and refined in real time.

Explore Our Businesses
03
In-Person Workshops
Events & Activations

A full-day, high-touch working session designed to help participants build a personalized operating system for life and work. Blending business strategy, AI-powered tools, and energy-based frameworks — participants leave with a customized operating system and a practical roadmap for clarity, alignment, and sustainable success.

Bring This To Your Event
04
Work 1:1 With Dayna
Founders & Women In Transition

Dayna partners 1:1 with female founders, small business owners, and women in transition to gain clarity, define what's next, and build it — strategically and sustainably for the season you're in. Her approach bridges intuition and execution — aligning your personal blueprint with the way you build, operate, and grow.

Inquire About Working Together
The Business Of Energy

Clear Eyes, Full Heart,
Aligned Energy — Can't Lose.

If you want to go deeper into how I think, build, and operate — this is where I share everything in real time.

Part Strategy. Part Storytelling. All Energy.

For founders, parents, and high-growth individuals — this is where I share the tools, frameworks, and experiments I'm using to build a business and life that actually work, using energy as the operating system.

Subscribe To The Business Of Energy
The Business Of Energy
The Business Of Energy
The Business Of Energy
The Business Of Energy
Work With Me

If You're Building Something — I'd Love To Hear What You're Working On.

Whether it's the workshop, 1:1 consulting, exploring The Day Consulting, or just saying hello — reach out.

dayna@thedayconsulting.com